Ryan, I spent hours building something that could bring both Inbalance clinics more new patients every month.
I looked at Inbalance the way a new patient would. Below is what I'd do, the six things I found, and how I'd fix each one. It takes about five minutes to read.
Practice
Inbalance PT & Aquatics
Clinics
San Tan Valley and Mesa
Open since
2009
From
Kaden Waite
01What we'd do
Three jobs, so you and Steve can stay with patients.
You already have the hard part: the therapists, the pool, the balance gym and 4.8 stars. What's missing is a steady way for new people to find you, pick you and get on the schedule.
1
Film both clinics
I come out once a month and film your team, the pool and the gym. That turns into short videos and posts for Facebook and Instagram, so people see the real Inbalance.
2
Run ads for each clinic
Facebook and Instagram ads shown to people who live near San Tan Valley and near Mesa, each with its own budget. You approve every ad before it runs.
3
Make sure nobody slips
Every request gets a text right away and goes to the right front desk. Each week you get one page: what we spent, how many asked, how many booked, and what each new patient cost.
02What I found
Six things I found, and how I'd fix each one.
I went through your website on a phone, both Google listings, your Facebook and Instagram, and Meta's public ad library for the clinics around you. It's all from the outside, so tell me where I've got it wrong.
1
Other clinics are advertising to your neighbors
What I saw
I couldn't find a single Inbalance ad in Meta's ad library. Right now Ellsworth Physical Therapy is running "San Tan Valley Residents, Claim Your Free Assessment," and ApexNetwork is running "Book a FREE Pain & Injury Screen in San Tan Valley" plus one for rehab after surgery.
Why it matters
Someone near you who needs PT gets offered a free visit somewhere else before they ever hear your name.
The fix
Your own ads, with an offer they can't match: land and water under one roof.
2
The pool is your best asset, and it's hidden
What I saw
Your reviews keep coming back to it. "The combination of pool and land is unique and very effective," wrote Dwight H., who's a physician. But the big photo on your homepage is the lobby sign, and Instagram has 20 followers and a photo of the building.
Why it matters
The one thing the clinics running ads can't offer is the thing nobody sees.
The fix
Lead the ads, posts and landing pages with the pool and the gym together.
3
Your great photos aren't being used
What I saw
The photos on your website are excellent: real therapists, real patients, the pool, the harness. Your Facebook posts mostly use graphics that look like stock, with models instead of your team.
Why it matters
People choose a PT they feel they already know. Reviews name Kyle, Elaina, Abby and Ari, and strangers never get to see them.
The fix
Monthly filming at both clinics, so every ad and post shows your actual people.
4
On a phone, the site makes people work
What I saw
The first screen is six buttons, and the welcome and the reviews sit below them. "First Appointment" asks for an email or cell, a birth date and a confirmation code before it shows a single open time.
Why it matters
Most people tap an ad on their phone. Every extra step loses a few of them.
The fix
The ads skip the site. They go to a short form (name, phone, which clinic), and the front desk calls back.
5
Nobody can tell what's working
What I saw
Your site has no Meta tracking and no Google Analytics. The only thing counting visitors is a basic counter that came with the website.
Why it matters
Without it, ads can't learn who books, and you can't see what a new patient costs.
The fix
Tracking set up within Meta's health rules from day one, and a weekly report you can read in two minutes.
6
Two clinics, one message
What I saw
Mesa's page on your site is just an address and hours. On Google it's listed as "Inbalance Physical Therapy" without "& Aquatics." The hours differ too: Mesa closes at 1 on Fridays.
Why it matters
If both clinics share one plan, you can't tell which one needs more patients or which one is filling.
The fix
Separate ads, budgets and numbers for each clinic, so you can push the one with open slots.
The first screen on a phone
"First Appointment," before any times
inbalancept.com on an iPhone, November 2026.
These are already on your website. They're better than what most clinics put in their ads.
03The ads
Four ads only Inbalance could run.
Each one comes from something real about you and answers one of the findings. We'd start with three, see which brings in patients, and put the money there.
There's a warm therapy pool in San Tan Valley.
Inbalance Physical Therapy & AquaticsSponsored
Book Now
Launch
Land and water
Findings 1 and 2. Competitors advertise, and the pool is hidden.
Ellsworth and ApexNetwork both lead with a free screen. Nobody near you can say "we have a heated pool built for rehab." This is the ad that makes you the obvious pick.
The video
Open on the pool, water moving, no talking.
"Most people in San Tan Valley don't know this pool is here."
"Some of our patients start in the water, then move to the gym. You don't need to swim."
"Come see it. The first 20 minutes with a therapist are free."
Headline options
Physical therapy in a warm pool
Land and pool therapy, one clinic
San Tan Valley's therapy pool
Free 20-minute screen with a PT
Rehab in the water, since 2009
Balance practice, with a harness overhead.
Inbalance Physical Therapy & AquaticsSponsored
Book Now
Launch
The harness
Finding 3. Your best stuff isn't being shown.
Balance and fall prevention is your specialty, and the overhead harness is something people have never seen at a PT clinic. It's also aimed at adult kids who worry about a parent.
The video
You beside the harness, a patient clipped in.
"This is how we practice balance here, with a harness overhead."
"I've worked on balance and fall prevention for over 20 years."
"If you'd like a family member to try it, tap below and we'll call you."
Headline options
Balance therapy with a safety harness
Balance and fall prevention, East Valley
Vestibular and balance rehab near you
Free 20-minute balance screen
No doctor's referral needed.
Inbalance Physical Therapy & AquaticsSponsored
Book Now
Test next
No referral needed
Finding 4. Booking feels like work.
A lot of people think they need a doctor's note to see a PT, so they wait weeks. Your site already says you don't. Saying it plainly in an ad removes the biggest reason people put it off.
The video
A therapist at work, then to camera.
"A lot of people don't know this: in Arizona you can see a physical therapist without a referral."
"We take most insurance plans, and we check yours before your first visit."
"Tap below, pick San Tan Valley or Mesa, and we'll call you."
Headline options
See a physical therapist, no referral
Most insurance plans accepted
Doctoral-trained PTs near you
Two clinics: Mesa and San Tan Valley
Physical therapy on Mountain Road in Mesa.
Inbalance Physical Therapy & AquaticsSponsored
Book Now
Launch
Your Mesa neighbors
Finding 6. Two clinics, one message.
Mesa gets its own ad, its own budget and its own numbers, shown only to people who live close to Mountain Road. When Mesa has open slots, we turn this one up.
The video
Walk in the front door of the Mesa clinic.
"If you live off Mountain Road, we're your neighbors."
"Same Inbalance team, same hands-on care, a few minutes away."
"Your first 20 minutes with a therapist are free. Tap below."
Headline options
Physical therapy in southeast Mesa
Free 20-minute screen in Mesa
Hands-on PT on Mountain Road
Your Mesa physical therapy team
The offer
A free 20-minute screen with a physical therapist. They tell us what's going on, and we tell them honestly whether land, the pool or both makes sense. The details are your call.
Where they land
A short form inside Facebook or Instagram. They pick a clinic, get a text right away, and the front desk at that clinic calls them back.
What they get after
A text the moment they ask, a reminder the day before and the morning of, and one follow-up if they go quiet. Written for your front desk, sent from your name.
These are mock-ups using your own photos. The real ads use what we film. Every ad talks about your care in general and never about a viewer's health, which is how they get through Meta's review. Reviews only go in an ad with the patient's permission.
Offer for new patients. Not valid for Medicare, Medicaid or other federal insurance patients.
04The math
What two clinics could add each month.
Move the numbers to match yours. Everything starts as my guess, and your real numbers beat any of mine.
0new patients a month, both clinics
0in ads per new patient
0extra visits a week at each clinic, once they start care
This is math, not a promise. The starting numbers are my estimates from what clinics report for Facebook and Instagram, set on the careful side. "New patients" means people who walk in for the first visit. It doesn't count referrals they send or patients who come back later.
05Let's talk
If any of this is useful, grab 20 minutes.
I'd walk you through it, hear what I got wrong, and ask the things I can't see from the outside: how many new patients each clinic sees, and which one has more room. If now isn't the right time, no hard feelings at all. Everything on this page is yours to use either way.
